We help customers and partners make confident choices.
Giving racing enthusiasts a shortcut to their next winner, plus a look at the lighter side of racing.
The home of comprehensive form tools and detailed racing analysis for the avid punter.
The market leader in greyhound form, data, in-depth news & analysis.
All the key stats, news & insight to inform the price-sensitive sports & racing punter.
What We Do
InForm excels in data, commercial content, and technology for the racing and sports industries, helping partners reach millions of users annually. We specialise in creating engaging sports content and provide tools for B2C customers to make informed betting decisions.
Driving your racebook performance further.
The InForm Connect Platform is designed to manage racing data, content, trading, marketing, and customer service all within a single, industry-specific cloud platform, connected to your Host, powered by your team.
Audience Connect
Connect your brand with your customers, through market leading audience design and insight capabilities.
Trader Connect
Manage all race data, content and trading on a single industry cloud platform, connected to your wagering host to drive the performance of your Sportsbook.
Customer Connect
A service & marketing cloud that connects to your wagering host data, to drive the performance of customer interactions.
Delivering engaging content to the sports and racing market.
InForm Media allows brands to connect to relevant audiences across video & audio channels. Punters is a leading brand in the racing media industry with a variety of programming headlined by the flagship show Hold All Tickets. The Sports Today network delivers everything that AFL & Cricket fans need to know through the AFL Today & Cricket Today brands.
Your go-to destination for AFL enthusiasts in the 2025 season! Dive into engaging AFL podcasts, get the latest SuperCoach updates, and explore captivating shows on strategies, player performances, and team analyses for a complete Footy experience.
Your hub for Aussie cricket this summer! Get insights on BBL, Test, ODI, and T20 formats with Liam 'Stats Guy' McAllion, Marcus Bazzano, and Leo Mullaly.
Join Alex and James every Thursday for weekend previews, headlines, and laughs with Hold All Tickets.
Inform Connect helps Colossalbet connect to a higher level of performance, by driving cost efficiency and scalable revenue growth, leveraging their unique insights into 17 million unique customers on their Intent Connect platform.
Mark Ryman, Colossalbet
Our Team
We’re a team of inquisitive thinkers and enthusiastic individuals who place our customers at the heart of everything we do. Above all, we are committed to delivering on our promises.
Adam Brett
Managing Director
With a data-driven approach, Adam identifies opportunities and drives profitable growth through innovation and strategic partnerships, significantly contributing to our organisational success.
Adriel Neal-Ogilvie
Head of Technology
Adriel fosters innovation and collaborative solutions within our team, contributing significantly to our technological advancements and growth.
Darren Falvey
Head of Sales & Partnerships
With extensive experience in sales and a deep understanding of the media and wagering industry, Darren helps in leading revenue growth and client relationships, making him a pivotal force in our sales success.
Kristine de Nava
Head of People, Culture & Finance
Kristine brings diverse HR expertise, driving positive change and employee engagement. Her focus on exceptional employee experiences is integral to our organisational culture and success.
Peter Jane
Strategy Acceleration Lead
Pete excels in cultivating high-performing teams and shaping future strategies, crucial in achieving ambitious revenue goals and executing our organisation’s roadmap.
Careers
At InForm, our people are empowered to drive our business forward by delivering best-in class content,
functionality and platforms that are supported by our technology, product, marketing & sales teams. We value collaboration,
innovation, and a strong customer focus.
Our team members are highly motivated and continuously seek novel ways to deliver top-notch results.
We foster a culture of continuous learning and personal development, actively investing in our team’s future growth and expertise.
We are proud to have recently received Great Place to Work Certification for the fourth year in a row!
This is awarded based on engagement scoring from our team through our annual surveys.