News Perform Rebrands as InForm, Introducing Inform Connect and Inform Media

News Perform, a leader in digital media and performance marketing across racing and sport, is excited to announce its rebranding to InForm. This transformation underscores the company's commitment to innovation and delivering unparalleled value in the racing and sports industry.​

InForm's mission is to empower customers and partners by leveraging advanced data analytics and AI tools and connecting them to large audiences through its extensive network. As part of this rebranding, InForm is launching two new products: Inform Connect and Inform Media.​

Inform Connect is an industry-specific cloud platform designed to streamline racing data management, content delivery, trading operations, marketing strategies, and acquire and retain customers. By integrating these functions, Inform Connect enables partners to enhance their racebook performance and acquire, retain and engage more effectively with large target audiences who love racing and sport.​

Inform Media focuses on producing owned and white label engaging content tailored to the sports and racing markets. Through popular brands like Racenet, Punters, AFL Today, and Cricket Today, Inform Media connects with Australia's leading racing and sports audiences, providing insightful analysis, podcasts, and shows that enrich the sports wagering experience.​

"Our rebranding to InForm reflects our evolution and dedication to providing cutting-edge solutions in the racing and sports sectors for our customers," said Adam Brett, Managing Director at InForm. "With Inform Connect and Inform Media, we are poised to deliver even greater value to our partners and customers, helping them navigate the dynamic landscape of racing and sports with confidence while continuing to help them acquire new customers and retain current customers through innovative methods."​

This rebranding aligns with InForm's vision to become a global leader in the industry, continually innovating and adapting to meet the needs of its partners and users. The company's core values—being driven, innovative, customer-focused, and team-oriented—remain at the heart of its operations, guiding its commitment to excellence.​

Inform currently works with key brands across the industry in Sportsbet, TAB, Racing Victoria, Racing Queensland, AFL and AFLW teams, Herald Sun, CodeSports, Supercoach and many more.

For more information about InForm and its new offerings, please visit https://www.informsportsracing.com.au/.

About InForm

InForm is a leading digital company specializing in racing and sports that reaches an audience of 1.5m users across racing and sports per month. InForm products leverage advanced data, AI tools and access to large audiences across its own network and the wider Newscorp network, InForm serves Australia's largest racing and sports audience and delivers impactful commercial content for partners. With a focus on innovation and customer satisfaction, InForm aims to be a global leader in the industry.